5 Benefits of Email Marketing for Your Business
Email marketing allows you to share your message with customers and website visitors, but it also provides benefits that other marketing methods simply can’t match.
If you’re already incorporating email into your marketing strategy, here are five reasons to love email and why every business should be using it as part of their digital marketing toolkit.
Or if you’ve been on the fence about it, here are 5 benefits of email marketing that will convince you to take the plunge!
1) Lead Generation
Email marketing is one of the most cost-effective and time-saving ways to generate leads for your business.
It’s also one of the best ways to reach out to your customers and prospects who are engaged with your brand.
This is one of the most cost-effective methods of generating new leads, which means you don’t have to spend a lot on advertising.
Sending emails doesn’t take much time, so it’s easy to do at home or in the office. Email marketing can also be automated, so all you need to do is set up email campaigns and send them as they come.
More people will open your emails than read them:
When people receive an email from a company they’re familiar with, they’re more likely to open it than read it right away (and some will even forward the email!).
Email marketing gives better ROI than other types of advertising:
With other forms of advertising like TV commercials, you never know how many people actually saw your ad (and then visited your website). With email marketing, you know exactly how many people opened an email campaign sent by your company.
2) Brand Awareness
E-mail marketing is a way to keep your customers engaged and ensure they never forget your business.
It’s also easy to promote new products and features through email marketing, which is why many companies use it as their primary form of marketing.
The best part? Email marketing can be incredibly cost-effective because you are only paying when someone opens or clicks on your email.
This means that your money isn’t wasted when someone doesn’t respond to the message you’re sending out.
Email also allows you to easily target certain customer segments by location, demographics, and other criteria.
You can even test how well your emails resonate with different audiences to know which messages are more likely to succeed in the future.
The big downside is that email marketing works better if recipients want to hear from you in the first place – if they don’t like what they see in your emails or feel bombarded by too much information, they’ll stop reading them after a while.
But if they want what you have to offer then email is a fantastic way of communicating with them!
3) Customer Loyalty
-Build customer loyalty:
Studies have found that email marketing is the most effective way to build customer loyalty.
-Keep your brand top-of-mind:
Email allows you to stay top-of-mind with your customers by delivering personalized messages right when they need them.
-Conserve time and money:
Email marketing is much less expensive than other forms of advertising, such as TV or radio ads, while still being just as effective at attracting new business and retaining current customers.
In addition, email is a highly efficient form of communication. For example, companies that send 10 promotional emails in a day can reach up to 15 million people each week! And on average, companies see a 6% increase in conversion rates when using email marketing over all other forms of advertising.
Email also provides an opportunity for two-way communication between your company and customers which can lead to increased customer satisfaction and trust in your brand.
Email lists are also a valuable asset because they allow companies to gather data about their target audience which can be used to refine campaigns and maximize ROI.
4) Revenue Opportunity
One of the most common ways to reach potential customers is through email marketing. It allows you to stay top-of-mind and gives you the opportunity to provide exclusive content or deals.
Email marketing is also inexpensive, as email service providers offer a variety of plans with varying levels of features and capabilities.
Email lets you stay top-of-mind with your customers, especially if they’re not checking your website regularly or have forgotten about your business.
Customers who receive value from a company through emails are more likely to become loyal and make purchases again in the future because they feel like part of an insider club.
Email marketing costs less than other forms of digital advertising, such as Facebook ads or Google Adwords campaigns. The low cost comes from email service providers offering a variety of plans with varying levels of features and capabilities that allow companies to find a plan that suits their needs.
Emails can be tracked much more accessible than other digital platforms because there’s no algorithm interfering with what customers see on their screens. You can measure when people open emails, how many times they click on links within the email, whether recipients purchased products after clicking on an advertisement within the email, etc.
5) Efficient Communication
Email marketing is still one of the most popular forms of communication, and it’s a great way to reach your customers.
Email can communicate with current customers who have already bought from you.
It’s fast. Email is instantaneous and can be sent out quickly.
It’s efficient. Because this allows you to send targeted messages and offers to specific people in your database, which is much more efficient than traditional advertising methods (like TV commercials).
It’s cost-effective. Sending out an email usually costs less than other forms of advertising, like radio or newspaper ads–which means that you get more bang for your buck!
This provides you with detailed stats on how many people are opening your email, clicking on links within the email, and who unsubscribed. That way you know what’s working for your business, and what isn’t.
The bottom line: Email marketing can help keep your brand front of mind with potential customers while also saving time and money.