Introduction for a social media campaign.
Social media campaigns are great tools for businesses to leverage their social media presence and get the word out about their products or services. However, if you really want your campaign to be a success, it’s important to have a thorough plan that outlines the objectives of your campaign and gives you metrics by which you can measure its success. Here are five tips on how to make your social media campaign go viral—without having to resort to any shady or sketchy practices, of course!
1) Get your audience’s attention.
Invite your audience to participate in your social media campaign. Use a strong call-to-action that compels them to take part.
Make it easy for your audience to share your content. Include share buttons on each piece of content and make sure the URL is easy to remember and share.
Create content that is visually appealing and easy to consume. People are more likely to share content that is visually appealing and easy to read or watch.
Arouse emotion in your audience. The more emotional response you can elicit, the more likely people are going to be to share your content.
Use influencers to help spread the word about your campaign. Influencers have large social followings and can often create momentum behind a campaign by sharing your content. It’s best to identify influencers who will have an interest in what you’re promoting, so as not to waste their time with something they don’t care about.
Stay active with your followers during the course of your social media campaign. Showing up consistently will remind them why they should care about what you’re doing.
2) Give your audience what they want
Give your audience what they want:
social media users are looking for content that is entertaining, informative, or both. If you can provide that, you’re well on your way to creating a successful social media campaign.
Provide timely information –
When someone posts about a social media campaign with hashtags like #TBT and #FBF, it’s usually in reference to something nostalgic from the past. That doesn’t mean that these events should be ignored – this information could be valuable to someone who’s trying to research their own family history!
Show off team accomplishments –
A social media campaign isn’t just about an individual person or event; it should reflect the collective efforts of the entire team involved with the project.
Be positive –
Social media campaigns have been shown time and time again as having positive effects on mental health and overall well-being when implemented correctly, so remember to make sure yours is always inspiring!
3) Experiment with your content
Trying new things is essential to any social media campaign. You never know what will take off and what will flop. That’s why it’s important to experiment with your content.
Try posting different types of content, using different hashtags, and tagging different people or brands. See what gets the most engagement and run with it! If you get more likes on a video than a photo, post more videos.
If you post an interesting question in one hashtag and get all the attention in another, switch up your strategy accordingly.
Social media campaigns are ever-changing so be open to change as well! Once you figure out what works for your audience, keep doing it.
Social media campaigns that don’t stay fresh can fall flat quickly. Keep coming up with new strategies, even if they seem like they won’t work at first.
If you think something has potential but isn’t getting much traction yet, keep at it! Persistence pays off in social media marketing just like anywhere else.
4) Feature influencers
If you want your social media campaign to go viral, one of the best things you can do is feature influencers.
This gives your campaign more reach and helps you tap into new audiences. When featuring influencers, make sure to choose ones that align with your brand and have a large following.
You should also create content that is shareable and visually appealing. Finally, don’t forget to promote your campaign across all of your social media channels.
A successful social media campaign will often involve taking advantage of several different platforms at once.
For example, you could use an Instagram story to promote your Facebook page or Twitter feed while you’re live streaming on YouTube. Social media campaigns are never-ending; it’s up to you how far and wide they go!
5) Timing Is Everything
A social media campaign is only as successful as the timing of when it’s launched. If you want your campaign to go viral, timing is everything.
Here are five tips to help you time your social media campaign for maximum impact
1) Incorporate a holiday or event into your social media campaign:
Timing a social media campaign around a holiday or event ensures that it will get exposure at the same time people will be looking for information about that event.
For example, if you’re running a Valentine’s Day campaign, start promoting in advance to capitalize on early Valentine’s Day shoppers and do another round during February with campaigns like Love Conquers All.
2) Add a call-to-action:
Social networks can be great tools to encourage people to take action on an issue they care about – but they need to know what they’re supposed to do in order for their participation in your social media campaign to count.
Make sure your social media campaign includes a call-to-action – something like sending this email or signing this petition – so that supporters know how to help out.
3) Get ahead of the curve:
Some social issues can’t wait until later in the year before launching a social media campaign. Take Zika, for instance.
The mosquitos carrying the virus were first discovered in Brazil back in May 2015, but public health officials didn’t see them spreading across other countries until January 2016.
And by then, social media had already played a key role in starting conversations about the virus and spreading education messages to people who could help combat its spread.
That’s why it’s important to start planning your social media campaign at least six months before its launch date!
Social media platforms have evolved dramatically over the past few years and there are plenty of new features and formats that might not have been popular when you last ran a social media campaign.
Planning now will ensure that your social media campaign launches smoothly!
4) Keep posts positive:
Social networking is all about building connections – both online and offline. But negativity takes up too much space on social networks, which means it’s best to keep posts positive for success.
Weigh the pros and cons of adding any negative content, such as statistics or graphic images, to your social media campaign carefully.
Remember that while Facebook doesn’t allow advocacy ads from organizations trying to sway elections, some political topics might be appropriate for social media posts if it’s framed in the right way.
5) Reach Out To Those Who Matter:
When creating a social media campaign make sure you reach out to influencers who have followers on Twitter and Instagram and who would also appreciate your cause!