What is Influencer Marketing?
Influencer marketing can be one of the most effective ways to build awareness and gain engagement with your audience, especially if you’re just starting out in your business.
Influencers have established trust with their followers, so their opinions are given value, which means that people will listen to what they have to say about your products or services because those opinions are based on evidence from personal experience rather than empty promises. Here are seven benefits of influencer marketing that you might not know about yet.
1. Bigger Audience:
One great benefit of influencer marketing is that it allows you to tap into a larger audience than you would be able to reach on your own.
An influencer’s followers trust their opinion, so when they see an endorsement from an influencer, they’re more likely to check out your product or service. Influencers also have a lot of credibilities, which can help boost conversions and sales.
A study found that nearly 80% of consumers are influenced by the opinions and recommendations of influencers they follow online.
Another way influencer marketing can help grow your business is through word-of-mouth referrals and customer reviews.
It makes sense – people like hearing about other people’s opinions before making a purchase decision, which helps build trust between the consumer and the company being endorsed. As such, 87% of consumers read online reviews before deciding whether or not to buy a product.
2. Reach People Who Are Not Online Often
According to a recent study, almost 60% of Americans are not online regularly. If this number is accurate for other countries, then you’re missing out on a lot of potential customers!
Influencer marketing can help you reach these people who are not often online. By partnering with influencers in your niche, you can bring your product or service to the attention of these people and be able to grow your customer base.
The beauty of influencer marketing is that it works with your existing customers as well as new ones because it creates brand loyalty.
And because their followers will trust them, they have an easier time persuading their followers into buying products or services from companies they endorse than on other social media platforms like Twitter or Facebook.
Influencer marketing also helps educate consumers about products and services they may not know much about before giving them an opportunity to see the good things about them firsthand by purchasing them themselves instead of only reading information from a company brochure.
3. Faster Growth
When you work with influencers, you tap into their network. This can help you expand your reach and grow your business faster.
Influencers have a loyal following. If they endorse your product or service, their followers are more likely to try it out.
People trust influencers. A recommendation from an influencer carries more weight than a traditional ad because people see influencers as real people, not just brands trying to sell them something.
Working with influencers can help build brand awareness. When an influencer talks about your product, it gets seen by their followers, some of whom may not have heard of your brand before.
Done right, influencer marketing can be cost-effective. The best influencers don’t charge upfront. Instead, they negotiate a commission on sales that the partnership generates.
In many cases, this commission is less than what you would pay for advertising and can often result in lower prices for customers.
Influencer marketing is great for products that need education. Maybe your product requires instruction on how to use it properly or other information about it before someone is interested in buying it? An influencer could create educational content for you at no extra cost!
4. Save Money
One of the benefits of influencer marketing is that it can save you money. Traditional advertising methods can be costly, and influencer marketing can be a more cost-effective option.
With influencer marketing, you’re able to target a specific audience with laser precision. This means that you’re not wasting your money on ads that no one will see.
For example, if you were running an ad campaign for shoes, but found out people in your targeted demographic is more interested in clothing than footwear then influencer marketing would give you better results because this person’s followers are following them for what they have to say about clothes.
A great way to think about influencer marketing is like this: the media that people are most likely reading or watching these days is online media from social media stars who review products and talk about their lives.
It’s time-consuming to wade through all of these posts every day so why not have a company send all those reviews straight to your inbox? That’s exactly what subscription services do!
5. Increase Sales
Many brands have seen a significant increase in sales after working with influencers.
The reason is simple: influencers have a large and engaged audience that they can reach with your message. When done correctly, influencer marketing can be a powerful tool to reach new customers and boost sales.
To help you get started, here are 7 benefits of influencer marketing that will make you want to start your own campaign today!
Increase Sales –
Just like it sounds, many brands have seen a major increase in sales thanks to influencer marketing.
The main benefit of this type of campaign is the ability for the brand’s target market to see an endorsement from someone they trust, giving them more confidence about the product or service being offered.
Brands need to find ways to tap into this loyal following and use their products or services as well.
Increase Revenue –
One company created an influencer campaign by sending one-dollar bills along with every shipment of their product.
Every time someone posted on social media using #billionairebeverages they would get another dollar bill as well as get featured on their site. Their campaign was so successful that within two months they had doubled their revenue.
Reduce Cost –
Another advantage of influencer marketing is that the cost-per-click rate when reaching out to people who already follow your account is less than paying for an advertisement online.
Since these followers already know who you are, it’s easier to engage them because there isn’t any pressure involved; it’s just a friendly reminder about something new or existing.
Build Brand Awareness –
Being able to build awareness around your brand can be crucial to success since 80% of consumers say word-of-mouth recommendations carry more weight than any other form of advertising.
6. Engage With Actual People
Influencer marketing is a form of the social media marketing that involves partnering with someone who has a large following on social media to promote your product or service.
The purpose of influencer marketing is to engage with people in the target market and create authenticity around the brand.
While it’s often used by brands and marketers, it can also be used by people in any industry and not just businesses.
In addition, here are six benefits of influencer marketing:
-It saves time as you don’t have to hunt for customers one by one.
-People feel like they’re being heard and responded to which makes them want to buy more from you.
-It gets your message out there faster so you’re reaching more people than ever before!
-It increases credibility as followers see you associating yourself with popular figures in their field, giving them trust in your company even if they’ve never heard of it before!
-Influencers know what motivates potential customers and how to give them what they need which gives your company better insight into what people want.
-Increased conversion rates mean less spending on advertising while still having a high volume of sales!
-You’ll build relationships with influencers which could lead to partnerships down the line. And finally, influencer marketing will help you make sure your business stays relevant by tapping into current trends before anyone else does!
Helps you reach a larger, more engaged audience. When you partner with influencers who have already built up a following, you tap into their pre-existing audience and extend the reach of your message.
Creates more believable content. Because influencers are seen as experts in their field, they can add a lot of credibility to your message.
Boosts your SEO efforts. When done right, influencer marketing can help improve your website’s search engine ranking.
Drives traffic to your website or landing page. If you include links to your website in your influencer marketing content, you can drive targeted traffic that is more likely to convert.
Helps you build relationships with other businesses and industry leaders. One major benefit of influencer marketing is that it provides you with opportunities to meet and work with other companies.
The connections you make through this channel may lead to strategic partnerships and long-term growth opportunities for your business.
Increases the likelihood of word-of-mouth referrals from happy customers. When people love what they’re reading from an influencer, there’s a good chance they’ll tell others about it—whether it be via word of mouth or by posting on social media sites like Facebook, Twitter, LinkedIn, Instagram etcetera!