Introduction of YouTube Marketing
Your YouTube channel is your personal soapbox, the place where you can spread the word about your business, showcase your products or services, and build an audience of loyal customers who trust you and want to hear what you have to say. But how do you master YouTube marketing? Here are eight tips that will help get you started on the right track.
1) Optimize your videos
You want your videos to be seen by as many people as possible, and to do that, you need to optimize them. Here are a few tips:
- Use keyword-rich titles
- Create transcripts of your videos
- Optimize your thumbnail image
- Provide value in your videos
- Use annotations and calls to action
- Promote your video with links in social media posts
- Give viewers an incentive to subscribe with freebies or giveaways
- Drive traffic back to your website or landing page from the end of your video
- Set up Google Analytics on your channel so you can monitor performance
- Keep it short! We all have busy lives, but the shorter the better!
- Consistency is key – upload videos at least once per week
- Engage with other users on the platform. Have fun!
2) Use hashtags
Using hashtags is an effective way to get more people to see your videos. When you use relevant hashtags, your video is more likely to show up in search results.
Plus, using hashtags can help you connect with other YouTubers who are interested in the same topics as you. Here are some tips for using hashtags – Use hashtags that are related to the content of your video
- Keep it short and sweet: Longer than 20 characters and not too specific
- Don’t spam: #couponcode #promotion #likenowsavelater – Using them sparingly will maximize their effectiveness
- Use keywords: Include keywords that describe what the video is about or what it does (e.g., if it’s instructional, hashtag #instructions)
- Avoid duplicating popular tags: These will have less of an impact because they’re already trending. However, you may be able to gain traction from tags that haven’t been used much recently
- Be unique: The goal is for your video to stand out among others that are similarly tagged. If someone sees two identical tags on different videos, they’ll click on the one with a more interesting description
3) Make playlists
Create playlists to keep your viewers engaged and coming back for more.
You can use playlists to group together similar videos, like all your product demos or all the vlogs from your last vacation.
By adding new videos to an existing playlist, you can also give viewers a reason to check out your channel again.
• Take it slow: Spend time creating engaging content before moving on to anything else. Quality takes time and patience but will always lead to better results than quantity without quality.
• Add value: Remember that people come to your channel for reasons other than just watching videos; they want information and insights that they can’t find anywhere else, so make sure you’re providing those in addition to your video content!
• Ask questions: Asking questions of your audience is a great way to get them involved in the conversation on social media (especially Twitter).
Video is one of the best ways of connecting with followers so ask what’s on their mind – then answer it!
4) Engage with your audience
The most important thing you can do on YouTube is engaged with your audience.
That means replying to comments, asking questions, and being active in the community. If you do that, you’ll not only build a better relationship with your viewers but also encourage them to keep watching your videos.
Here are eight tips to help you get started
1) make sure your profile is complete,
2) don’t buy subscribers or views,
3) upload regularly (at least once per week),
4) take advantage of features like annotations and captions to help people understand what’s going on in your video,
5) reply to comments on your video(s),
6) tag related topics when uploading content so it’s easier for people to find you later,
7) participate in conversation threads with other YouTubers as well as subscribers from other channels who share common interests with you.
5) Create a personal brand
Personal branding is one of the most important aspects of being a successful YouTuber. It helps you stand out from the crowd, be more relatable to your audience, and build trust.
Here are some tips for creating a strong personal brand:
- Be yourself – people want to see the real you, so don’t try to be someone you’re not.
- Be consistent – choose a look, style, and personality that you can stick with long-term.
- Be authentic – show your audience that you’re genuine and transparent.
- Be engaging – make sure your videos are interesting and engaging to watch.
- Be relevant – create content that is relevant to your target audience.
6) Try paid advertising
Paid advertising on YouTube can be a great way to get your videos in front of a larger audience. You can target specific demographics, interests, and even keywords.
Plus, you only pay when someone watches your ad, so it’s a cost-effective way to reach new viewers.
Just make sure to keep an eye on your spending and measure your results so you know what’s working and what isn’t.
To help manage the video ads, check out these excellent tools:
AdStage from Google is a free tool that will allow you to manage all your paid advertising across various networks like Facebook, Twitter, LinkedIn, and Google Adwords (including YouTube).
They have many helpful features, including automated bidding tools that can help save time by adjusting bids automatically based on performance metrics.
TubeMogul offers powerful reporting tools and analytics so that you can track all of your campaigns in one place.
7) Encourage viewers to subscribe
One of the best ways to get more YouTube subscribers is to encourage viewers to subscribe to your channel.
You can do this by asking them to subscribe at the beginning or end of your videos, or by including a call-to-action (CTA) in your video descriptions.
You can also include a CTA in your video annotations, which appear on the right side of the screen when watching a video on YouTube.
Make sure your CTAs are clear and concise, and that they stand out from the rest of your video content.
If you’re not sure what kind of CTA will work best for your audience, ask them first. If you want to be more hands-on with subscribing users to your channel, create a page specifically designed for getting new subscribers.
Include links to your social media profiles and links back to any other channels you have so that people can find everything about you in one place.
8) Add annotations
Annotations are a great way to add extra information, links, or calls to action to your videos.
Plus, they can help increase engagement and click-through rates.
Here are a few tips for using annotations
-Write the text in full sentences, and avoid short phrases.
-Keep the text short (no more than five words) or use asterisks (*) as placeholders for where you would like to insert additional information later on.
-Use symbols at the end of each sentence to tell viewers what you want them to do next:
*Click here* means click on the link below; ?? means leave a comment; and End means that this is the last sentence in this set of annotations so they don’t need to watch the video again unless they want more information.
