Introduction to LinkedIn Ads
LinkedIn ads have the power to grow your business quickly and efficiently, but only if you know how to use them properly.
With more than 500 million users worldwide, LinkedIn ads can help you generate leads from the platform’s ever-growing user base, as well as from targeted prospects searching on Google and Bing.
Make sure you aren’t leaving these leads on the table by using LinkedIn ads to their full potential with this guide on generating more leads with LinkedIn ads.
Choose the Right Keywords for LinkedIn Ads
A LinkedIn ad is a great way to generate leads for your business. But in order to be successful, you need to choose the right keywords.
The best keywords are those that are relevant to your business and that people are actually searching for. You can use a tool like Google AdWords Keyword Planner to find the right keywords for your business.
Set Up Your Campaign (three sentences):
Once you’ve chosen your keywords, it’s time to set up your LinkedIn ad campaign. You’ll need to create an ad, choose where you want it to appear, and set a budget. LinkedIn ads are available on both desktop and mobile devices.
LinkedIn Ads Budget:
What should you spend on LinkedIn ads? It depends on what your goals are. If you’re looking to drive more traffic to your website, then you might want to invest more money into this channel of advertising. However, if your goal is just generating clicks to your website or getting more impressions of your company page update, then less money will do the trick!
Create Compelling Banners
The first step to driving leads with LinkedIn ads is to create compelling banners. Your ad should be visually appealing and grab the attention of your target audience.
Keep in mind that LinkedIn users are professionals, so your ad should be professional as well. Use strong imagery and persuasive copy to make your ad stand out.
Target Your Audience (three sentences):
The next step is to target your audience. LinkedIn allows you to target ads based on factors like job title, company size, or location. You can also target ads to people who have visited your website or engaged with your brand on social media. Once you’ve targeted your ideal audience, it’s time to determine how much you want to spend per day on LinkedIn ads.
Target Cost Per Day for LinkedIn ads:
LinkedIn lets advertisers set a daily budget from $10-$3,000 per day depending on their campaign goals.
Engagement vs Impressions:
There are two ways advertisers can measure success on LinkedIn; by impressions or by engagement. For example, if I wanted more engagement then I would focus my advertising efforts on getting likes and comments on my posts instead of impressions (clicks).
But if I wanted more traffic back to my site then I would focus my advertising efforts on getting impressions instead of engagement.
Understand Conversion Tracking
It’s possible to use LinkedIn ads to get in touch with new customers for your business. But in order to be successful, you need to understand conversion tracking. This ensures that you’re only paying for leads that actually convert into customers.
Here’s how to set up conversion tracking for LinkedIn ads:
Go to your LinkedIn Ads account and click on the Conversion Tracking tab.
Click on the Create Conversion button.
Give your conversion a name (for example, Leads).
Select the type of action you want to track (for example, Sign Up).
Enter the URL of the thank-you page people will see it after they complete the desired action. – Click on Save and Close.
LinkedIn is an effective advertising platform for generating new leads because it has a large user base–over 300 million active users–which means more potential customers are likely to come across your LinkedIn ad than if you advertise through other channels like Google AdWords or Facebook ads.
LinkedIn also lets advertisers choose between various targeting options like demographic filters, industry filters, company size filters, language filters, etc., which means advertisers can target their ideal customers by selecting those who have shown interest in their product or service.
Focus on Quality Traffic
LinkedIn ads are a powerful way to generate leads for your business. But in order to be successful, you need to focus on quality traffic. That means targeting your ads to the right people and making sure your ad copy is relevant and engaging. Here are a few tips,
Define your target audience. LinkedIn has over 500 million members, so it’s important to narrow down your target audience before you start creating ads. Think about who you want to reach with your message and what their needs are.
Write great ad copy. Once you know who you’re targeting, it’s time to create your ad copy. Keep it short, sweet, and to the point. And make sure it’s relevant to your target audience.
For example, if you’re trying to recruit engineers for your construction company, write an ad that emphasizes how technology can improve safety on-site.
In this case, LinkedIn offers two options – one that looks like a status update (and appears in member feeds) and another that looks like an email from the company (and shows up in inboxes).
Tailor your landing page. When someone clicks on one of your LinkedIn ads, they’ll see either an auto-generated or custom landing page designed specifically for them based on the ad they clicked on and their browsing history within LinkedIn.
It’s essential that these pages provide value by offering something related to the person’s interest – whether it’s a white paper or webinar series related to their industry or something else entirely!
Drive Traffic to Landing Pages
LinkedIn ads are a great way to drive traffic to your landing pages. By targeting your audience and using relevant keywords, you can ensure that your ads are seen by the right people. Plus, LinkedIn ads are an effective way to generate leads and sales. Here’s how to get started:
Target Your Audience (two sentences):
When creating a LinkedIn ad, you first need to target your audience. You can do this by targeting their location, job title, or interests. Once you’ve targeted your audience, you can create your ad.
Create Your Ad (three sentences):
When creating your ad, you’ll need to choose a headline, image, and copy. Make sure that your headline is attention-grabbing and relevant to your target audience. Next, upload a picture of what you’re promoting.
Finally, add some copy about what your company does and why people should check it out. It’s important to note that LinkedIn doesn’t allow for much text in the advertisement itself so make every word count!
You’re now ready to run your LinkedIn ad campaign! After selecting an objective for your campaign (i.e., generating leads), set up a daily budget for your campaign and start running ads! One last thing worth mentioning is LinkedIn will let you know when it starts showing results so be patient while waiting for results!
Measure Your Success
Your business can generate leads with LinkedIn ads. But how do you know if they’re working? By measuring your success. LinkedIn ads come with built-in analytics that let you track how many people saw your ad, how many people clicked on it, and how many people converted. Use these metrics to gauge the effectiveness of your LinkedIn ads and make changes accordingly.
Target Your Audience (three sentences):
LinkedIn ads allow you to target a specific audience based on factors like job title, company size, or location. This ensures that your ad reaches the right people, which increases the chances of generating leads.
Set a Budget (two sentences):
LinkedIn ads are flexible in terms of budget.