Offpage SEO Strategies: That will drive more traffic to your website.
You’ve likely heard of on-page SEO or search engine optimization strategies that you can use to improve your website so that it ranks higher in search engines like Google and Bing. Offpage SEO, on the other hand, refers to strategies that aren’t specific to your website or web pages; rather, off-page SEO refers to efforts you can make off of your website to boost your online presence. Here are some of the best off-page SEO strategies you can start using today!
Details of off-page SEO
Most people think that on-page SEO is the only thing that matters when it comes to ranking on Google. But that’s not entirely true. Offpage SEO is also important if you want to rank higher and get more traffic.
These are some offpage SEO strategies to consider:
Social media – You need a social media presence for your company because this can help with link building, brand awareness, and customer service.
Press releases – When you have something newsworthy, submit a press release about it.
Local business listings – You need to list your business in all of the local directories like Yelp or Yellow Pages so that people who live near your business can find out about you.
Articles – If someone links back to an informative post on your website from their blog post, then this counts as off-page SEO because this will send readers back to your site (which will increase organic search engine rankings).
Just be sure to let people know where they should point back to your content by adding a link at the end of your posts so they can do just that. Videos – These days, videos are becoming very popular online.
So don’t forget to upload videos to YouTube and other video-sharing sites. Guest blogging – Write guest blogs for others sites and you’ll be able to build up quality backlinks which is an essential part of off-page SEO!
Optimize Your Social Media
If you want to improve your off-page SEO, start by optimizing your social media. Make sure your profiles are complete and up-to-date, and that you’re regularly sharing high-quality content.
In addition, be sure to interact with other users and build up a strong network. These efforts will help you attract more visitors to your website. Make sure your social media is set up correctly so that it drives the right traffic to your site.
The benefits of off-page SEO don’t stop there though; there are plenty of ways to get people talking about your company. Consider:
-Tagging pictures on Instagram or Facebook posts with relevant hashtags related to your business or industry;
-Linking YouTube videos from your homepage; -Sending out targeted emails and press releases (don’t forget to include links!).
Whatever route you choose, keep in mind that every effort counts when it comes to off-page SEO. It takes time and patience, but once you’ve mastered these strategies, they’ll continue to drive new customers to your website while also boosting search engine rankings.
Ready to try something new? Consider adding review widgets to your website or app. These little boxes let people rate products and services based on their own experiences, which means they can be very powerful tools for off-page SEO if you know how to use them properly.
To do this, create an account with a service like ReviewTrackers then add their widget to the sidebar of your website using simple code snippets. After that, all you have to do is encourage happy customers to write reviews and watch as more visitors find their way onto your site!
Optimize Your Internal Linking Structure
An important part of off-page SEO is optimizing your internal linking structure. This means making sure that your website’s pages are interconnected in a way that makes sense and is easy for users to navigate.
Here are some tips for doing so Some factors you may want to consider:
No matter what tactics you use, as an Internet marketer, it’s vital to make your sites as user-friendly as possible by using effective internal linking structures.
Ensuring people can easily find any page on your site should be an ongoing priority, regardless of whether or not it has heavy offpage SEO or organic traffic potential.
Internal links also come into play if you’re planning on having success with paid search ads on sites like AdWords; paid search algorithms use link signals heavily when determining how relevant search terms and ads will be to someone searching Google.
Getting links from reputable websites can help drive more qualified traffic to your website. The first step in getting these links is identifying the right places to get them from. For example, commenting on blogs related to yours gives bloggers something useful to post while providing the blogger with new readers.
You might even get mentioned because the blog author thanks you for the comment! Other sources include business directories like Yelp and DMOZ, but contacting local companies could be more beneficial than trying national ones due to lower competition levels (and there’s no need for awkward cold calling).
Most marketers don’t give enough attention to off-page SEO as they do onsite optimization, but this doesn’t mean it’s less important than onsite SEO – quite the opposite!
Optimize your website for search engines
If you want your website to rank higher in search engine results pages, you need to focus on off-page SEO. This means optimizing your website for things like link building and social media engagement.
Here are seven strategies you can use to drive more traffic to your website through off-page SEO
1) Link out to other relevant sites: Building links is a very important aspect of off-page SEO, so make sure that the links you build point back to your site. You can also ask other webmasters or bloggers if they would be willing to link back to your site from their own page or blog post.
The best way to do this is by creating a unique text snippet that will serve as the anchor text for all of these links (e.g., Click here for my awesome blog post). Some people call this duplicate content but there is nothing wrong with linking to your own content!
2) Share great content on social media platforms: Another key part of off-page SEO involves using popular social media platforms such as Facebook, Twitter, Pinterest, and Google+ to share high-quality content. Include pictures where possible because they help increase engagement levels among followers. And don’t forget about engaging with other users who might have shared the same content!
3) Engage with influencers in the industry: Influencers are an important part of any marketing campaign because they have an established audience base that can potentially provide value to new audiences.
Invest in Reputation Management
When it comes to off-page SEO, one of the most important things you can do is invest in reputation management. This means making sure that your online presence is as positive as possible.
There are a few different ways you can go about this, but the most effective strategy is to have content written by someone else that talks positively about your company on their website.
The idea behind this type of off-page SEO strategy is that other people will see these good reviews and click through to your site. Another way to help improve your ranking with off-page SEO is through link building.
You should make an effort to get links from sites that are similar or related to yours. And because many people use Google’s PageRank algorithm when they’re deciding which sites they’ll visit, getting links from higher PR websites can also help boost your ranking.
Finally, consider looking into directory submission services such as Yahoo Local and Citysearch. These sites allow you to get free listings for restaurants, beauty salons, etc., which might bring you more customers just like any offline business would want!