Social Media Marketing for Your Business
Social media marketing is all about the amount of time you spend on social media is up to you. If you’re like most people, then it’s probably more than you realize.
A recent survey conducted by Pew Research Center found that 70% of American adults use Facebook and another 15% use Instagram, and when you add in the other major social networks like Twitter, Pinterest, LinkedIn, Reddit, and Google+, that number jumps to 91%.
In other words, most of us are spending a lot of time on social media, so it makes sense to use this popular platform to market our business online. Here are some simple ways to do that effectively.
Reasons Every Small Business Should Be On Facebook
With over 2 billion monthly active users, Facebook is the perfect platform to reach a large audience.
Facebook ads are highly targeted and can be very effective in reaching your target market.
Being active on social media helps build brand awareness and credibility.
Social media marketing is relatively inexpensive and can be a great way to stretch your marketing budget. Social media marketing includes creating profiles on social networking sites like Facebook, Twitter, Instagram, and LinkedIn, actively posting content (posts), and participating in discussions with other users.
It’s important to note that many businesses use paid services like Facebook ads which show up as sponsored posts. These allow companies to advertise without paying for ad space like TV commercials or print ads which typically have higher production costs but lower return rates.
The best thing about social media marketing is that it’s scalable–you can spend as much or as little time doing it as you want.
Reasons Why Every Small Business Should be On Instagram
Social media marketing is one of the most efficient and effective ways to reach your target market.
It’s a great way to connect with potential and current customers.
Instagram is a visually-based platform, which makes it ideal for businesses that have products or services to showcase.
You can use Instagram to tell your brand’s story and build a strong connection with your audience.
It’s a cost-effective way to market your business since you can create high-quality content without spending a lot of money. And as we all know, time is money! So why not save both?
It’s also a good option if you’re new to social media marketing because it doesn’t require any special skills or software.
Mistakes You May Not Know You’re Making on Twitter
When it comes to social media marketing, Twitter can be a great tool to help promote your business. However, there are a few common mistakes that many businesses make that can hurt their chances of success on the platform.
Here are a few things you may not know you’re doing wrong with social media marketing on Twitter
The first thing you should remember is that it’s okay if others steal your idea, and in fact, they probably will. That doesn’t mean social media marketing isn’t working for you; it means other people are seeing how successful these tactics can be too!
While competition might seem intimidating at first, keep in mind that once one person finds success on a network like Twitter, dozens more might follow suit and find similar opportunities themselves. Competition is just another way to inspire growth within an industry.
The second mistake most companies make in social media marketing for Twitter is failing to put out new content often enough.
If you’ve only tweeted three times this month and don’t have any followers, odds are your messages aren’t reaching anyone either because nobody follows you or because no one knows what you have to say.
Find time every day (or week) to post new updates so that when people do come across your account they have something interesting in their feed waiting for them.
The third mistake we see most often? Not taking advantage of retweets when they happen. Do you want someone else sharing your message with an audience of thousands?
Biggest Mistakes When Starting a Business Facebook Page
When you’re starting a business Facebook page, there are a few key things to keep in mind so that you don’t make common mistakes.
First, consider what kind of image you want to present to your potential customers.
Second, focus on creating quality content that will engage your audience.
Third, be sure to post regularly and be consistent with your messaging.
Fourth, take advantage of all the features Facebook has to offer.
Fifth, remember that social media marketing is a marathon, not a sprint! You can see growth in your followers over time as long as you are consistent.
Sixth, an important thing to remember is that social media should complement your other marketing efforts, but it shouldn’t replace them.
Seventh, there’s no one-size-fits-all strategy for social media marketing because different strategies work better for different companies.
Eighth, if you want more information about how to best use social media when launching a new product or service then read this blog post by KISSmetrics!
9 Ways to Use Facebook Live To Attract Customers
Build anticipation by promoting your upcoming Facebook Live event on your other social media channels and website. Make sure to include all the relevant details, such as the date, time, and topic of your broadcast.
Go live at a regular time and frequency to build up a loyal audience. Viewers will appreciate knowing when they can tune in to see you.
Keep your broadcasts short and sweet- no one wants to watch a long, rambling video. Get to the point and leave viewers wanting more.
Engage with your audience by responding to comments and questions in real time. This will make viewers feel like they’re part of the conversation and not just spectators.
Share giveaways or discounts exclusively through your Facebook Live videos to encourage people to tune in.
If you have an informative blog post or social media tip that’s worth sharing, host a live chat where you answer questions from your followers while simultaneously posting updates to Twitter and Instagram about what’s going on so followers who don’t have access to Facebook can join in too!
When hosting a live chat, offer prizes to those who ask the best questions so people will be encouraged to think hard about what they want to know before submitting their questions!
Put a call-to-action at the end of your broadcast asking viewers to visit your site, purchase a product, subscribe to an email list, etc. The call-to-action is especially important if you are running ads during your live stream because this provides an opportunity for someone watching who may not have been aware of your business beforehand to take action right then and there.
Promote upcoming broadcasts on social media platforms outside of Facebook Live to drive traffic back to the platform where it began – this way all that effort won’t go wasted!
Tips to Improve your Digital Marketing Strategy and Increase Sales
Define your goals and objectives- What do you want to achieve with your social media marketing? Whether it’s to increase brand awareness, website traffic, or sales, make sure your goals are SMART: specific, measurable, attainable, relevant, and time-bound.
Know your audience- Take the time to understand who your target customers are and what their needs are. This will help you create content that resonates with them and drives results.
Create compelling content- Your content should be interesting and informative enough to get people to stop scrolling and take notice. Use strong visuals, helpful tips, and interesting facts to capture attention and keep people engaged.
Promote influencers- One of the best ways to reach new audiences is by collaborating with social media influencers in your industry. Influencers have a large following, so when they post about your company on social media, their followers might also be interested in learning more about you.
Be consistent- Consistency is key when it comes to social media marketing because we need to establish our presence before we can increase engagement and conversions. Pick a day of the week and stick to posting regularly on that day so followers know when they can expect new content from you each week.