What is social media optimization?
A key part of marketing today is utilizing social media. But many companies are confused about what exactly social media optimization entails, and whether it’s worth the time and money to implement in the first place.
Fortunately, social media optimization (SMO) is actually a very simple concept that you can begin implementing today and see results immediately, even if your company doesn’t have much experience with social media.
In this blog, we’ll break down SMO so you can see how easy it is to implement on your own page.
Why social media optimization is important?
Social Media Optimization, or SMO for short, encompasses all of the activities to enhance visibility and promote social media platforms.
Marketing on social media is more than just posting on your Facebook profile and tweeting; SMO involves various types of campaigns that help promote your business on social media sites like Facebook, Twitter, Instagram, YouTube, LinkedIn, and more.
Social Media Optimization can be accomplished in many ways such as networking (liking other company pages, posting comments), advertising (using paid ads to target a specific audience), analyzing engagement metrics (impressions, click-through rates), and creating quality content that complements your brand’s message.
The most important part of social media marketing is consistency, relevance, and uniqueness.
If you are interested in learning more about Social Media Optimization contact us today! SMO comprises all the activities to ensure your social media presence is consistent, relevant, and unique.
Social media optimization is an important process if you want to make sure your social media presence is up-to-date and original.
There are several strategies that social media marketers use to optimize their social media strategy including:
-Engagement Metrics Analysis
So what’s the secret?
First, you have to identify the goals you hope to achieve and the means by which SMO can help you do that.
Is your goal to generate new leads? Sell more products?
Increase your engagement rates?
Once you decide what it is you want to accomplish, use keywords on social networks like Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+ as much as possible.
Social media also lets people know what they’ll find when they search for you on these networks, so be sure to include a variety of information:
descriptions of your company’s products and services;
If pictures are worth a thousand words then photos are definitely worth thousands too: post them regularly on social networks where possible.
Here are the best practices for SMO
-Research – who are your competitors? What sort of content do they produce and how often? Compare yourself with them
-Schedule content in advance to maintain consistency – this way, visitors will expect new content from you at any given time
-If using images in posts, optimize them using photo editing software to boost their visibility and make them sharper
-Be social! You should not only update your own site with fresh content but share links to those articles or updates with followers on other social sites such as Facebook
How it works
Using social networks to promote your brand is known as Social Media Optimization (SMO).
Social Media Optimization typically comes in one of two types, organic and paid. Organic social media marketing uses platforms like Facebook, Twitter, YouTube, or Instagram to share your content while using as little money as possible to get it in front of your ideal customers.
Paid social media marketing relies on buying advertising space on these platforms to drive traffic to a specific page such as a landing page on your website, promoting app downloads, or purchasing offers.
In other words, you have to pay for it! SMO can be used to generate leads and bring more people into the sales funnel.
The more time you spend with Social Media Optimization, the more connections you make with your potential customer base which helps keep your social media profile active.
There are several benefits to running an SMO campaign:
-increased awareness of product or service;
-increased engagement with customer base;
-increase the frequency of visits by customer base;
-increased number of referrals from customer base;
-access to analysis tools for demographics,
-competitors’ activities and most popular content by geographic area;
-increased customer loyalty/customer retention.
Benefits of Social Media Optimization
Social Media Optimization (SMO) is a strategy that incorporates social media into your marketing mix to create a positive experience for your prospects, clients, and potential customers.
By optimizing your social media posts for keywords, you are increasing the chances of being found on search engine results pages.
SMO also includes hashtags and links to relevant blog posts, making it easy for people to learn more about the company, project, or services you are offering.
SMO helps businesses stay in touch with their followers, friends, and like-minded groups and has many more benefits than just lead generation.
In order to succeed with social media optimization, marketers need to be active participants on these platforms rather than just sitting back and waiting for leads.
One of the best ways to do this is by using the right tools such as Hootsuite.
These tools make it easier for managers and marketers alike because they provide an organized dashboard where everything related to social media appears in one place.
It saves time from having to log into different social media sites individually and allows organizations to optimize messages across all channels which can improve engagement rates and customer conversion rates.
For example, if someone engages with your content on Twitter but not on Facebook, then you can use tools like Hootsuite to cross-promote that tweet across other social networks.
To get started implementing SMO strategies, start by setting up profiles on Facebook, LinkedIn, Instagram, and other appropriate social networks.
Once those profiles have been established it is important to keep them up-to-date so followers will know what’s happening with the company on a regular basis.
It’s also important not only posting content but sharing others’ content as well which can help generate new business opportunities.
Is it worth it?
Social media optimization is a technique that uses specific techniques to increase the number of followers, likes, shares, and comments on your social networks.
Whether it’s worth it depends on your goals. Many people start out with social media optimization to gain exposure for their blog or business and get a lot of organic engagement.
But if you want to drive traffic to your website, make a profit, or sell products then you might not need social media optimization in the first place.
One thing I would like to mention is that social media optimization isn’t always free.
You will have to do some research before deciding what type of social media strategy will be best for your needs.
There are many types of social media optimization strategies.
The two most popular strategies are content marketing and link building.
Content marketing is one of the cheapest forms of SMO but can take a long time to work effectively.
Link building involves getting backlinks from other sites which can either be done organically or through paid links (i.e. PPC).