5 Benefits of Video Marketing for Your Business
Video marketing, the technique of using videos to promote your business, has been around for decades.
Many of today’s most successful brands have discovered just how beneficial video marketing can be, from increasing conversions and sales to improving your brand’s image and increasing exposure on social media.
In this article, we’ll take a look at five benefits of video marketing that you can use to help you decide if it might be right for your business as well.
1) YouTube Traffic
If you’re not using video to market your business, you’re missing out on a huge opportunity.
Not only is video one of the most effective ways to reach your target audience, but it’s also one of the most popular forms of content on the internet.
In fact, YouTube is the second largest search engine after Google. That means there’s a huge potential for your business to get in front of your target audience by creating engaging videos.
Let’s take a look at five benefits of video marketing that could help you with your goals:
An increase in video traffic can have a significant impact on an organization’s ranking in the SERPs (search engine results pages).
As long as all keywords are correctly used, embedded, and optimized throughout the content and metadata of the video, this will have an impact on SEO (search engine optimization) and consequently, conversion rates.
Increase lead generation:
Videos are proven to be significantly more persuasive than text-based advertising campaigns when it comes to generating leads.
Additionally, companies that use video see much higher conversion rates from their sales leads than those who do not invest time into video marketing strategies.
For example, according to CMI research, 84% of consumers watch or share a video about a product they were considering buying within the past month.
Do you know what I’m talking about—those videos where you just can’t stop watching? It turns out people are three times more likely to watch an entire online video if it has high production values and compelling audio.
We don’t just want to watch our favorite cat playing around like he does every day; we want something new! Think about how high production value might affect your bottom line.
One viral hit could mean hundreds or even thousands of new customers for your company. With the right strategy, you could potentially double your revenue overnight with a single video.
2) Facebook Engagement
With more than two billion active users, Facebook is a powerful platform for marketing your business.
And with its new algorithm favoring video content, now is the time to start using video to reach your target audience on Facebook.
Here are four benefits of using video marketing on Facebook: –
Increased brand awareness:
88% of people say they recognize major brands by watching videos online.
Enhanced customer experience:
Videos create more emotional connections and can make an experience more memorable. In fact, customers who watch videos about a product or service are 10x likely to buy that product or service!
Improved conversion rates:
Studies show that YouTube videos have improved conversion rates by up to 24%.
Optimized ad campaign performance:
Videos generate higher click-through rates (CTR) than any other type of media. Plus, if you include links in your video description so viewers can find out more information or purchase products and services, you’ll see even better results from your ads! What’s not to love?
3) Google Search Results Rank
Video marketing is a great way to connect with your audience and promote your business. Here are five benefits of using video marketing:
- Increase brand awareness.
- Boosts conversions and sales.
- Connects you with your audience on a deeper level.
- Drives traffic to your website.
- Helps you rank higher in Google search results.
4) Increased Sales
Video marketing can be a great tool to increase sales. By creating videos that showcase your products or services, you can reach a wider audience and get people interested in what you have to offer.
You can also use video marketing to create a brand identity and build trust with potential customers.
Additionally, video marketing can be used to drive traffic to your website or online store, which can lead to increased sales.
Finally, video marketing can be used to create customer loyalty and repeat business. With video marketing, it’s easier than ever to communicate with your customers on a personal level.
Whether it’s via an explainer video showing how your product works or an interview-style video where you answer customer questions, this kind of content is entertaining and engaging. T
The more involved customers are with the content you provide them, the more likely they are to become loyal followers who will come back time and time again!
5) The Return on Investment (ROI)
Video marketing is a great way to improve your ROI. By creating engaging and informative videos, you can reach a wider audience and generate more leads.
Additionally, video marketing can help build trust with potential customers and increase brand awareness.
Here are five benefits of video marketing for your business to get ROI
1) Increase visibility on social media –
When people share or retweet your content, it reaches an even wider audience which generates more traffic to your website.
Additionally, the ease of sharing on social media platforms makes it easier for viewers to recommend or send links back to their friends who might be interested in the content you’ve created.
2) Enhance customer experience –
Online videos provide an opportunity for viewers to learn about the company’s services without having any interruptions like phone calls or voicemails that may distract them from viewing the video all the way through.
3) Create easy-to-share content –
Videos are fast becoming one of the most shared types of content on social media because they’re easy and quick to watch without interruption.
The click-through rates on online videos are much higher than other types of content as well.
4) Build trust –
Consumers are drawn to brands who invest in quality video production as it signifies their level of expertise.
As such, consumers see companies that have invested in quality video production as being credible and trustworthy providers of information which leads to more sales conversions and profits.
5) Improve conversion rates –
Videos that include demonstrations or product reviews often lead to increased conversion rates simply because they make the buying process much simpler for consumers by making sure there’s no confusion about what’s being offered.