Effective video marketing strategy
Using video marketing to reach potential customers can be one of the most effective ways to get your message across these days, especially because most people prefer visuals over written text.
However, this also means that there’s fierce competition in the video marketing space; standing out from the crowd isn’t easy and requires an effective strategy.
Follow this guide on how to create an effective video marketing strategy to ensure you reach your target audience in an engaging and compelling way.
Know your audience
Videos are all the rage these days. People love being able to visually see what they’re getting themselves into and it helps if you can provide that without requiring them to read.
Video marketing is a great way of engaging your audience, answering questions that potential clients might have, and giving demonstrations or showing the product in action.
You should always be aware of who your target audience is though, as this will affect what type of video you make and where you post it. You’ll want videos for social media different than those for your website or blog.
A great place to start with video marketing is with a short promotional video for Facebook. There’s no need to try and wow people here, just introduce yourself briefly and show off what makes your business special in under sixty seconds.
Next, you’ll want something slightly longer but still very quick – around two minutes – which you can put on YouTube.
Then use other platforms like LinkedIn, Instagram, or Vine depending on which ones work best for your audience.
If possible don’t use more than one platform at once because audiences are becoming savvy enough about how marketers manipulate engagement metrics now that sometimes videos go viral but none of the clicks come from any organic sources like actual viewers!
Define your goals
Video marketing is not one size fits all. It all depends on your goals, the audience you are targeting, and the message you are trying to convey. Some of the best practices for video marketing are:
-Creating a detailed content calendar
-Capturing high-quality footage
-Making use of visual storytelling techniques
-Keeping a focus on your most important metrics and stats
-Investing in professional quality editing tools
If you are just starting out with video marketing, it is best to start small. Don’t expect overnight success or massive results.
Make sure that you have a well-thought-out plan for how you want to execute your video marketing strategy. And remember, it takes time for anything worthwhile; so don’t give up! Success is attainable if you’re committed.
You may need several attempts before hitting on what works best for you. And don’t forget, anything worth doing takes time and effort!
Write down your plan
When people think of video marketing, they often only think of YouTube. In reality, there are several other platforms you can use for video marketing that should be incorporated into your strategy, including Facebook and Instagram.
These social media platforms have different demographics which means different videos will resonate with their audiences. Take the time to learn about the target audience for each platform and what type of content is successful for them.
So now that you have a strategy for which platforms to use, it’s time to get down to the nitty-gritty details about which videos you’re going to post.
On the web, there are two main categories of video content professional-produced and user-generated. informative or persuasive.
Informative videos include tutorials or how-to videos while persuasive videos usually present your company as a solution to a problem.
Your video should start with who you are and what your company does in order to create trust with viewers before presenting the problems you solve or how to utilize your product/service properly.
Remember that when creating any video marketing strategy, timing is everything! No matter what platform you choose, keep in mind its user base so that you’re posting at the right time for maximum exposure
Know your budget
Video marketing is the best way to capture your audience’s attention, but video production can be expensive. When deciding on a video marketing strategy for your business, it’s important to know what you can afford.
The cost of a video production varies depending on factors like the length and type of project (e.g., a short promo video will be less expensive than a full-length documentary), the scale of the project (locations, actors), and whether you outsource any parts (think production value).
For example, if I needed help producing a video for my new logo design company, I would have started by determining how much money I had in my budget for one large-scale production.
Consider going live on Facebook
The next time you’re ready to create a video marketing strategy, keep in mind that video marketing has risen in popularity. As of 2017, 95% of marketers plan on investing in this form of content.
Here are some considerations for your strategy:
1) Quality is key
2) Content should be unique and valuable
3) Make sure your videos are shareable
4) Keep it short
5) Use text overlays
6) Include a call-to-action
7) Use highly relevant images
8) Edit the video well
9) Utilize editing apps
10) Add subtitles
11. Promote on other platforms such as Facebook
12. Consider promoting your content more than once
13. Get feedback from customers
14. Have someone else review what you’ve created
Choose the right tools to use
Video marketing is a powerful way of reaching out to customers. The biggest benefit is that videos are memorable and can be shared on social media channels, giving you much exposure for little effort.
It’s also been proven that video ads generate up to 10x more leads than typical display banner ads. However, it’s not as simple as pressing record and watching the views roll in – there are a few other things you should consider before jumping straight into filming.
Look at your business goals
First, make sure your goals align with video marketing because it won’t work if you aren’t using video content where it makes sense. For example, video content on product pages has been shown to boost conversion rates by 80%.
If you’re selling a product or service that lends itself well to video, this would be an excellent place to start.
If you’re looking for broader reach through video marketing then maybe look at creating explainer videos about your company or brand.
These types of videos don’t require any selling – they just need to tell people what you do and why they should care.
Explainer videos have been found to increase click-through rates by 200% and get more viewers watching the whole video compared with other forms of online advertising such as banners or pop-ups.
Decide if you should make it yourself or outsource it
If you’re passionate about your product or service, it makes sense that your video would be marketing this as well. Video marketing can help take your products and services from being a standard commodity to offering people the difference they are looking for.
What you’ll need to think about is whether it’s worth the time and energy put into producing a high-quality video or whether you should hire someone else who is skilled in the field to do it for you.
If you have already established a loyal customer base, outsourcing will likely make more sense, since customers will have already experienced what your product or service offers.
On the other hand, if it’s a new business idea with no base yet established, you might want to start with producing your own videos first before outsourcing.