Digital marketing is the practice of using digital channels to reach and engage customers. It encompasses a wide range of strategies and techniques used to build, optimize, and manage digital campaigns. Digital marketing can be used to reach current and potential customers, generate leads, build brand awareness, and expand business in today’s digital landscape. It’s also an important part of a successful SEO strategy. The main purpose of marketing is to communicate the value of a product to a target audience. In this digital age, companies are finding that they can reach their target audience more effectively through digital channels. Digital marketing is the process of advertising products and services through digital channels, such as social media, mobile apps, email, websites, and search engines. It uses technology, specifically, the internet to engage with customers and prospects.