What is inbound marketing?
Inbound marketing or inbound selling, as it’s known, is becoming more and more popular every day as businesses realize that this new way of marketing to their customers results in higher conversion rates, increased customer lifetime value, and better all-around brand loyalty.
So what exactly is inbound marketing and why should your business be doing it? Read on to learn about the benefits of inbound marketing and why it may just be the best thing you can do for your business today.
Why you need inbound marketing
Inbound marketing is a type of advertising that focuses on attracting customers and sales prospects to your company.
It can be executed through many different channels, including websites, blogs, email, content creation, social media posts, and more. In other words, it’s the opposite of outbound marketing (e.g., cold calling).
Inbound marketing works because it provides valuable information to your customer or prospect instead of trying to convince them to buy something they might not need.
By providing useful tips and advice, you’re demonstrating that you have their best interest at heart–which will only make them more likely to convert. Plus, you don’t have to worry about constant interruptions like with phone calls or emails.
And if someone has an issue with your product or service, you’ll know about it sooner rather than later.
For these reasons and others, inbound marketing is quickly becoming the most popular form of online advertising for businesses large and small alike.
Types of inbound marketing
Inbound marketing is one of the most effective ways to market your business because it focuses on providing valuable content to potential customers instead of bombarding them with ads.
There are many different types of inbound marketing, but these four categories tend to be the most popular: social media, SEO/SEM, content marketing, and lead generation. Facebook, Twitter, and LinkedIn are examples of social media platforms.
With SEO/SEM (search engine optimization), you focus on optimizing your website for search engines so that it ranks higher when people search for your products or services. Content marketing refers to blogging and sharing posts on social media.
Lead generation relies on creating free offers or discounts that people can get if they give you their contact information or fill out a form with their contact info.
Uses of inbound marketing
Inbound marketing is a way to connect with potential customers or clients who are looking for your product or service. It’s also a way to find out what people are searching for and deliver that information to them.
By focusing on the needs of your customer, you can build a more engaged following that will be excited about your business and work to share it with their friends and followers.
Inbound marketing goes beyond just blogging – it includes social media, search engine optimization, and email marketing among other things.
The benefit of this type of marketing is that it attracts the right people who are already interested in what you have to offer.
Benefits of inbound marketing
Inbound marketing is a great way to attract and convert customers. The process involves attracting potential customers to your company by providing valuable information that they are looking for.
This information can be found on blogs, videos, social media or other online platforms. In order to do this successfully, you need to create content that speaks to what your target audience wants.
For example, if you’re selling yoga classes, then writing blog posts about the benefits of yoga will allow you to attract more potential students through your website or blog. You’ll also increase awareness about your product or service with each post that you make.
Another benefit of inbound marketing is that it’s low cost compared to traditional advertising such as print ads, television commercials, etc. Traditional advertising can cost upwards of $500 per month while an inbound campaign only costs a few dollars per day.
As mentioned before, when you use marketing, your target market comes to you instead of you having to search for them.
And because blogging allows the opportunity to integrate images and video into posts, it has a high chance of going viral across different social media channels. If just one person shares your post with their network, then many people have access to it at once!
It may not be as simple as opening up Facebook and typing inbound marketing, but once you’ve built up enough followers from blogging, building an email list from giveaways and other forms of outreach or connecting with influencers who promote similar products/services like yours (such as celebrity endorsements), then converting prospects into paying customers becomes much easier.
Ways to get more leads from your website/blog
Every day, people are searching the internet for products and services. By optimizing your website, blog or YouTube videos you can use inbound marketing to attract leads. Learn how here!
Optimize Your Website or blog
Build a one-page sales letter that introduces your company and tells the visitor what they will find on your site
Include high-quality images to showcase what you offer; include content that shows, not just tells.
List all the places where you can be found on the web so people who are looking for more info about your business will find it more easily. – Make sure your social media profiles show up as search results when someone looks for you online.
When possible, get involved with forums in your industry (this can also lead to great leads). If you have an ecommerce store, make sure that product listings generate plenty of clicks by using optimized meta descriptions and titles for your products.
One way of using inbound marketing is writing articles that provide tips or advice related to your area of expertise or the niche market(s) that you serve.
Consider publishing these articles on your own blog, guest posting on other blogs, and sharing them via social media platforms like LinkedIn groups and Facebook pages dedicated to topics related to your business niche.
Remember though: The key point of any type of inbound marketing is providing value first – don’t try too hard to sell something at this stage.
Mistakes people make with their Inbound Marketing
There are a few mistakes people make with the Inbound Marketing efforts that can cost them success. These mistakes are easily avoidable.
Mistake #1: Not having a call-to-action at the end of your content.
#2: Sending generic, mass emails to your contacts.
#3: Using social media only for self-promotion and not for listening to what others have to say about your business or industry.