Whatsapp Marketing: How to send bulk messages
WhatsApp is one of the most widely used mobile messaging apps in the world, with more than 1 billion active users and over 60 billion messages being sent each day.
In order to get your business name out there to that many people, you need to be using WhatsApp marketing tactics to reach out to as many potential customers as possible through targeted and engaging bulk messaging.
So whether you’re just starting out with your own business or have been sending bulk messages for years, here are some tips on how to send messages effectively through WhatsApp marketing strategies.
Benefits of Whatsapp Marketing
Savvy marketers have found new ways to find their target audience in the era of Whatsapp marketing.
People are spending more time on this messaging platform than any other, which is a trend that’s sure to continue.
Advertisers can use a variety of methods, such as sending out welcome messages, special offers, and even survey invitations.
These methods appeal specifically to potential customers who are already familiar with the brand and make it easier for you to build up your customer base through all types of marketing efforts, both old and new.
And while there’s no doubt that email still reigns supreme, Whatsapp marketing is quickly becoming an essential component of every company’s strategy when reaching out to customers.
With 91% of adults reporting they check their phone hourly, it’s clear we’re constantly inundated with marketing content.
For those looking to get their message across, the push notification – and accompanying sounds – makes it incredibly easy to catch our attention and bring us back into the app or game we were using previously.
With social media apps trying so hard to stay relevant by adding yet another layer of monetization on top of ad revenue-driven posts, many companies are looking for newer ways to reach people. So Whatsapp marketing might be just what you need!
Download the WhatsApp Business app
With the recent development of Whatsapp Business, it is now possible for companies and organizations to reach out to a vast audience with a simple WhatsApp marketing campaign.
The steps below will give you a better idea of how this strategy can be implemented by organizations and businesses of all sizes.
First, download the WhatsApp Business app and register as an advertiser by submitting your company’s name, business number (if applicable), website URL, email address, and phone number.
You should then create a contact person in order to ensure that your company gets in touch with customers when necessary.
Second, purchase WhatsApp numbers from brokers who specialize in these services – rates range from $0.4 per year for 5 numbers up to about $8 for 5 thousand numbers with long-term contracts available as well.
Uses of Whatsapp Marketing
In the world of social media, Whatsapp is one of the most popular ways to communicate.
This can be seen by the fact that it has 1.2 billion monthly active users as well as 42 billion daily messages sent on its app.
What people might not know is that Whatsapp allows for marketing on their app. Users can use Whatsapp marketing to send out content in a bulk message format, which will allow them to reach a large number of potential clients quickly and effectively.
Whatsapp marketing offers you an option when it comes time for your client or target audience member in order to view your promotional content that looks much different than your standard social media posts, giving you an opportunity at a whole new customer base without taking up extra time or funds with creating another campaign.
With this type of communication, there are many advantages available for those who are trying to expand their business through Whatsapp marketing.
For example, Whatsapp lets you connect with clients through live chats as well as voice calls.
There are also no limits when it comes to how many pictures or videos you can share on WhatsApp.
Additionally, there are no geographical restrictions either-a user can send messages from anywhere in the world.
Finally, using WhatsApp may save some money because there are no charges associated with making live chats or voice calls unlike some other types of communication methods like Skype or FaceTime which charge per minute.
Get all your contacts downloaded
The first step to using Whatsapp marketing is getting all your contacts downloaded and readied on your phone.
In order for a contract to appear in your Whatsapp message list, they have to have sent you at least one chat or status update in the past.
If this hasn’t happened, then your contact is not stored on the app, and cannot be used for Whatsapp marketing.
Once you’ve managed to download all your contacts, make sure that they are up-to-date with their current number.
You can also get their address from the people’s profile details on WhatsApp.
It will pop up on a search if you type their name in the text box near their contact photo.
Once that has been done, we’re ready for Whatsapp marketing!
Bulk message them
You can use Whatsapp marketing to blast out messages to large groups of people with minimal work.
The first step is crafting your message, then the second step is a group chat you’ve already created on Whatsapp.
Once you’re in the group chat, just tap on Create New Chat. Here you’ll need to enter a title for your new chat, type the name of this chat, and then hit Done.
Next, you will want to click Add members and select all the contacts that you would like to be able to reply to that message.
Now create a topic for your new chat by typing in something similar to what you’re trying to accomplish with it.
For example, if you’re looking to make an announcement or have discussions about an event happening, then Announcement might be a good option.
After entering the topic and tapping done on the keyboard, go back into WhatsApp settings>Group Chats>select the chat you wish to delete and delete it.
Finally re-open Whatsapp so that there are not any more previous chats popping up and delete these again so that everything looks clear.
To start blasting messages at your target audience one more time simply do this process again but this time when you choose Add Members only add those recipients who don’t yet belong to your current WhatsApp marketing campaign.
It may take some time to craft custom mass messages so plan accordingly!
Analyze the results
Growing your customer base is one of the most daunting tasks for a new business.
For this reason, it’s important to know how and when you should promote your products or services in order to reach your desired audience.
The truth is, there’s no universal, guaranteed way to increase sales or make all of your customers happy, but there are many different approaches that can work effectively.
One such technique? WhatsApp marketing.
Here’s how it works: choose a group of people who would like to see promotional messages from you and put them into a chat group on WhatsApp (or Facebook Messenger).
Send them regular updates about your business and introduce new products or specials through the convenience of direct communication on their phones.
Do more of what works and less of what doesn’t work
Effective marketing needs a plan. Whatsapp marketing can be one way for small businesses to reach their customers and get the message out about their company.
Although Whatsapp is best suited for pushing messaging to a single audience, there are ways for small businesses on a budget to leverage this tool for marketing purposes.
In order to successfully use Whatsapp as a marketing tool, you should have a concrete marketing strategy in place before setting up your account.
There are different functions that makeup Whatsapp’s potential- messaging ability is one of them.